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THEME inspires dreamers and style lovers. Born from a limited-edition clothing collection designed by the industry's youngest designer, 13-year-old Ariella Maizner, THEME has grown into a beautiful full lifestyle collection that includes dresses, swimwear, loungewear, accessories, home décor and beauty.

In 2018, at nine years old, Ariella started tie-dying on the roof of her New York City apartment. She soon realized she had turned her passion into a business when she got thousands of requests for custom pieces. These one-of-a-kind creations quickly became a sensation and help set the current tie-dye trend in motion. Her positive, youthful and fun-loving approach to design and color ignited Ariella’s career. Follow Ariella’s journey @theme_nyc.


Ariella was the youngest designer to show at New York Fashion Week in 2019 presented by Rent the Runway.

THEME has the unique position of being the only tween brand styled and designed by a peer.

Category Opportunities:

Dresses and apparel, loungewear, accessories, jewelry, footwear, bags, and home furnishing.

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