The Metropolitan Transportation Authority (MTA) is the leading transit service in North America, used daily by more than 6 million residents across 5,000 square miles of New York State and Connecticut. With 70,000 employees, the MTA delivers reliable, accessible, safe and seamless travel for early morning commuters, spontaneous adventures, and late-night visits when seeing a family member or friend. Over the years, the MTA has achieved many notable licensing collaborations in a variety of core categories, and will continue to excel in carrying out meaningful, relevant, and buzzworthy licensing partnerships
As a leader in public transportation, the MTA has done a phenomenal job at surpassing transit expectations. Aside from receiving a high volume of foot traffic every hour of the day, the brand lives in a multitude of spaces. With a vast array of images, vehicles, and vintage photography, the MTA has over 120 years of iconic assets and maps that are globally recognized. Resembling New York State as a whole, there are unique color palettes, signs, typography, and routes associated with travel on the MTA system. From the history behind the MTA logo, to incorporating many of the unique route indicators, the MTA is prepared to showcase its deep-rooted heritage as it continues to pursue exciting product collaborations.
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