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Founded in 1937, Mopar® has grown from an antifreeze brand into the global authority for parts, service, customer care, and performance for FCA US LLC vehicles. From supporting WWII production to powering the muscle‑car era with legendary race parts and HEMI® vehicles, Mopar® has long set industry standards in performance and dealer service.

Through decades of expansion—including Jeep® integration, industry‑leading technician training, Express Lane service, and digital innovations—Mopar® continues to elevate the customer experience worldwide. With deep roots in motorsports and a presence in more than 150 markets, Mopar® remains committed to delivering track‑tested performance and trusted care, on the road and beyond.

https://www.amazon.com/Mopar

Mopar represents authentic performance, customization, and heritage. Trusted by muscle car, off-road and performance enthusiasts worldwide. The omega “M” represents a strong emotional connection across generations. This is a Car Culture like no other, MOPAR® OR NO CAR.

Consumer products will showcase 85 years of history, B5 Blue and the Omega “M” across categories; apparel, accessories, home and garage, toys and collectibles and tech and utility.

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