Harley-Davidson
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle and lifestyle brand in the world.
Rooted in its legacy as an iconic American motorcycle brand, Harley-Davidson emphasizes partnerships that honor its commitment to craftsmanship, freedom, and individuality. Licensing initiatives focus on extending the brand's identity while maintaining its reputation for excellence, ensuring products and collaborations resonate with its passionate, lifestyle-driven community.
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