UFC & DWAYNE JOHNSON’S ‘PROJECT ROCK’ LAUNCH FIRST EVER CO-BRANDED PROJECT ROCK X UFC FOOTWEAR: BUILT FOR THOSE WHO WALK THE WALK
UFC, the world’s premier mixed martial arts organization, announced today that Project Rock, the innovative performance brand created by trailblazing global entertainer and entrepreneur Dwayne "The Rock" Johnson, has launched its first ever co-branded footwear, the Project Rock x UFC BSR 2 and Project Rock Slides.
Through innovation, technology and quality, the BSR 2 is a training shoe engineered For Those Who Walk the Walk, providing multiple performance benefits and embodying the philosophy at the heart of Project Rock: Be Humble, Be Hungry and always Be The Hardest Worker in the Room.
The BSR 2 and Project Rock Slides are the Official Footwear of all UFC athletes and corners.
The BSR 2 is named after Dwayne Johnson’s iconic phrase: “Blood, Sweat and Respect: The first two you give, the last one you earn.”
The BSR 2 is offered in unisex sizing and provides stability for strength training, flexibility for HIIT, and cushioning for mobility.
Project Rock Slides, the go-to style for any post-workout recovery, feature a Charged Cushioning® midsole for ultra-soft support and Michelin® Wild Gripper outsole for unmatched grip and traction.
The launch features a design language inspired by UFC’s brand colors along with UFC branding that can be found on the tongue tag and insole, celebrating UFC and its monumental partnership with Dwayne Johnson’s Project Rock.