Uniting two brands known for marrying gaming and pop culture, Secretlab joins Fortnite’s explosive lineup of epic collabs
Award-winning gaming chair specialist Secretlab has today announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection.
Known for its technological innovations and top-of-the-class ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair, artistically designed by Epic Games and Secretlab designers, and packed with the award-winning features of the Secretlab TITAN Evo 2022. The Secretlab Fortnite Collection is made complete with three Secretlab Memory Foam Fortnite Edition lumbar pillows. And true to Fortnite, there's always something for fans in-game. Each chair comes equipped with a Digital Unlock Code for Fortnite, redeemable for the in-game “Chipset” Wrap to add panache to players’ gameplay.
Since its launch in 2017, Fortnite has enjoyed a meteoric rise in becoming the world’s most popular social entertainment platform with more than 400 million registered players. Its colorful yet simple graphics, zany characters, and novel gameplay quickly turned it into a global phenomenon with a fan base spanning player, celebrities, and even sports athletes.
Similar to Fortnite, Secretlab has broken ground over the years with its collaborations with pop culture icons like DC Comics and Game of Thrones, as well as some of the biggest AAA games like Assassin’s Creed and The Witcher.
This new collaboration brings together two brands which are responsible for marrying gaming, popular culture and some of the world's biggest names.
Said Alaric Choo, co-founder and Chief Strategy Officer at Secretlab:
"Fortnite is known for partnering with some of the biggest names across gaming and pop culture, and it’s insane to be joining that epic roster. Together with Epic Games’ designers, we experimented with numerous art styles before landing on the final design. Combined with fan-favorite elements from Fortnite, players now have the most comfortable fight for Victory Royale."
ABOUT THE SECRETLAB FORTNITE EDITION CHAIR
Inspired by the bright and quirky world of Fortnite that has enraptured gamers across the globe, the Secretlab TITAN Evo 2022 Fortnite Battle Bus Edition features an exclusive illustration of the iconic Battle Bus embroidered on the backrest. Upholstered in Secretlab NEO™ Hybrid Leatherette and dotted with intricate embroidery for a pop art effect, the chair’s unique design is set against a dark purple palette reminiscent of The Storm in Fortnite, and adorned with an embossed Fortnite logo at the top of the backrest.
Built with the award-winning upgrades of the Secretlab TITAN Evo 2022 and available in sizes Small, Regular and XL, players enjoy the competitive edge as they clinch every Victory Royale in next-generation ergonomic comfort.
The truest fans can complete their setup with the Secretlab Memory Foam Lumbar Pillows Fortnite Collection designed to perfectly pair with the chair, inspired by the fan-favorite Peely, Cuddle Team Leader, and Llama. Each one wrapped in soft-touch velour and filled with dense, premium memory foam that effortlessly fits the natural arch of your back, these lumbar pillow companions are supportive as they are adorable.