L’Équipe, France’s leading sports media brand, has partnered with immersive quiz company Quiz Room, to debut the ‘Le Quiz 100% Sport avec L'Équipe’. The collaboration, which was facilitated by L'Équipe’s exclusive licensing agency IMG Licensing, will give sports enthusiasts around France a chance to test their sports knowledge in an engaging new way.
Live in over 70 Quiz Rooms nationwide, the new experience features 60 carefully curated questions drawn from L'Équipe’s rich newspaper archives. Covering sports history, business, social issues, and more, the game unfolds in a fun and dynamic setting inspired by television game shows.
Violaine Di Meglio, strategy and development director at L'Équipe, said, “This new partnership is a major step in L'Équipe’s diversification strategy, reaffirming our ambition to help fans experience sport in all its dimensions. This collaboration with Quiz Room perfectly complements the recent launch of our dedicated gaming space on the L'Équipe website and application, further enriching our content and offerings.”
Founded in 2019 by Charles Babinet and Tristan Quélin, Quiz Room is a leader in immersive quiz games, with nearly 85 centres in 7 countries.
To reserve the Le Quiz 100% Sport avec L'Équipe’, visit https://www.quiz-room.com/quiz-special/quiz-sport-lequipe.
For more information on licensing opportunities with L'Équipe, visit https://imglicensing.com/brands/lequipe/