London Spirit and Transport for London announced an exclusive partnership ahead of the third season of The Hundred with the launch of TfL-inspired London Spirit apparel.
The limited collection is available to purchase online and at Lord’s Cricket Ground for all London Spirit home games during the competition.The designs feature the London Underground’s iconography, with the TfL Roundel and station designs inspiring the unique shirt patterns.
“We’re delighted to be hitting the boundary once again with this exciting collaboration with London Spirit,” says Ellen Sankey, brand licensing manager, Transport for London. “The Tube network has helped people travel to amazing cricket matches at the Oval and Lords for more than 100 years and collaborations like this show just how our designs can be used to bring our history together for customers across the world.”
“The London Underground is so iconic and such a big part of Londoners lives,” says Ravi Bopara, London Spirit player. “It's great to see that link made through our London Spirit teamwear and I think our fans will love it. I'm looking forward to seeing them filling the stands and getting behind us this year as we try to win the competition.”
The Hundred returns on August 1, bringing cricket action fused with electric entertainment through a partnership with BBC Music Introducing.