Under this strategic agreement, IMG will represent STUDIOCANAL’s rich content library – encompassing global franchises and prestigious catalogue classics such as Terminator 2, Rambo 1,2,3, and Evil Dead – to develop immersive, innovative, and experiential attractions around the world. This collaboration aims to extend STUDIOCANAL’s storytelling into dynamic physical environments, offering fans new ways to engage with the brands they love.

“We are thrilled to partner with IMG Licensing to expand STUDIOCANAL’s presence in the rapidly growing location-based entertainment sector,” says Valerie Rolandez-Barrios, SVP IP Licensing & Partnerships at STUDIOCANAL. “IMG’s deep expertise and global reach make them the ideal partner to bring our iconic films and characters to life through meaningful, high-quality experiences for audiences everywhere.”

The licensing agency will work across multiple experiential formats, including themed attractions, pop-up experiences, exhibitions, live experiences, and immersive events, collaborating with top-tier operators and developers to elevate STUDIOCANAL’s properties into new cultural and commercial spaces in key markets around the world.

Tim Smith, Senior Vice President, IMG Licensing, added, “Amid the accelerating global appetite for immersive, experience-driven engagement, STUDIOCANAL’s rich and expansive portfolio presents a compelling foundation for the development of sophisticated location-based entertainment rooted in globally resonant intellectual property. We are excited to translate these narratives beyond the screen into thoughtfully conceived, real-world environments that not only captivate audiences but also cultivate enduring brand equity.”

This partnership reinforces STUDIOCANAL’s long-term strategy to expand its brands beyond the screen and further strengthen its position as a global leader in content-driven entertainment.