IMG Licensing has been appointed the exclusive licensing representative for the Smithsonian Institution, the world’s largest museum, education and research complex, dedicated to the increase and diffusion of knowledge. With a focus on expanding the distinctive array of Smithsonian-branded programs and products, this compelling and meaningful new collaboration will provide greater access to Smithsonian’s unparalleled collections through consumer products and services.
Founded in 1846, the Smithsonian encompasses 21 museums as well as 14 education and research centers, and the National Zoo. This fabled institution is home to more than 157 million objects and specimens, preserving and presenting an extraordinary range of artifacts to 15 million visitors annually, free of admission. From the Star-Spangled Banner and the Hope Diamond to ancient fossils, groundbreaking aircraft, and world-class works of art, Smithsonian is a treasure trove of art, history, culture, science, and technology.
“IMG’s expertise unlocks new opportunities, reaches new audiences, and will generate sustainable revenue that supports Smithsonian programs,” said Denise Elliott, Acting President of Smithsonian Enterprises. “This collaboration expands our ability to share the Smithsonian brand through high-quality, mission aligned products.”
Smithsonian’s leading museums, research centers, and units, including National Air and Space Museum, the National Museum of Natural History, the National Museum of American History, The National Museum of African American History and Culture, the National Museum of Asian Art, the Cooper Hewitt Museum, the Smithsonian Library & Archives, and the National Zoo, all combine the pursuit of knowledge, storytelling, and educational outreach to inspire curiosity and lifelong learning.
“We are honored to represent the nation’s leading curator of knowledge and research. The Smithsonian’s 21 museums offer an unparalleled wealth of facts, stories and artifacts that speak to America’s heritage and historical achievements,” said Bruno Maglione, President of IMG Licensing. “We look forward to consumer products playing a meaningful role in advancing the institution’s noble mission, the increase and diffusion of knowledge, especially as the nation approaches America’s 250th anniversary.”
Drawing on its extensive expertise in building programs for some of the world’s best-known brands, IMG Licensing will bring the unique opportunity to create products inspired by one of the world’s most respected cultural institutions while furthering Smithsonian’s mission. Smithsonian will be available for licensing in a wide range of consumer categories including apparel, accessories, jewelry, travel, tech, beauty, health, sporting goods, home, art, stationery, gifts, toys, games, novelties, and digital products.
To learn more about licensing opportunities with the Smithsonian Institution, visit imglicensing.com/Smithsonian.
