PUBG Mobile Partners with Luxury Car Brand Maserati

PUBG MOBILE, one of the world’s most popular mobile games, recently announced an exciting partnership with globally renowned car manufacturer Maserati. The deal, which was facilitated by Endeavor-owned IMG, gave players a chance to command some of Maserati’s first-class sports cars in-game.

Internationally recognized by its iconic trident, Maserati planted its roots in Bologna, Italy in 1914 and now continues to push boundaries internationally with its innovative design and drive for excellence worldwide. The brand has developed a reputation as an arbiter of Italian elegance, and is known for its forward-looking perspective.

The cars introduced in PUBG MOBILE included the super sportscar MC20, Maserati’s lightweight yet powerful coupe with a 3.0 litre twin-turbo V6 engine, and the robust but stylish Levante, Maserati’s SUV offering, as well as a special unlockable surprise vehicle. Players were able to take the wheel of Maserati’s sports cars from November 18 through December 31, 2022.

“We’re always looking to provide players with partnerships that enrich the PUBG MOBILE experience. With Maserati’s historic record of remaining at the forefront of their industry, they made the perfect partner for us to collaborate with,” said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “We’re thrilled to help bring together the worlds of automotive design and interactive gaming as the virtual world expands and becomes more crucial to the development of global technology as a whole.”

Sum Huang, CEO of Endeavor China, added: “PUBG MOBILE and Maserati are both widely considered as some of the most influential and coveted brands among young generations. As Maserati’s licensing agency, we feel extremely privileged to land this great IP in PUBG MOBILE, providing game users a brand-new experience with world-class sports cars.”

PUBG MOBILE is available to download for free on the App Store and Google Play Store.