The seven new top frames are inspired by Van Gogh’s most iconic works, advancing Pair’s mission to bring joy and personalization to eyewear.
Pair Eyewear, the first direct-to-consumer and now leading customizable eyewear brand in the world, today announced the launch of the Van Gogh collection. The capsule collection, created in collaboration with The Van Gogh Museum and brokered by the museum's licensing agency, IMG, brings to life seven new top frames and accessories. Each piece is inspired by some of the artist's most iconic works, including The Yellow House (1888), Wheatfield (1888), and View of a Butcher's Shop (1888).
In addition to inspired designs on the brand’s signature top frames, the Van Gogh collection also includes a new top frame case and cleaning cloth set – marking the first time Pair Eyewear is unveiling co-branded eyewear accessories.
“We love partnering with creative forces that allow us to push the boundaries of eyewear design. Working with the Van Gogh Museum has been a thrilling opportunity to celebrate one of history’s most beloved artists through our frames,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear. “This collection speaks directly to the core of our values at Pair as we seek to breathe joy and creativity into eyewear,” added Nathan Kondamuri, Co-Founder and Co-CEO of Pair Eyewear.
The launch of The Van Gogh collection underscores Pair Eyewear’s commitment to make eyewear more personal and joyful. With this new collection, Pair Eyewear continues to innovate and expand its offerings, making it easier than ever for customers to express their individuality through their eyewear choices.
Pair Eyewear was co-founded in 2019 by Nathan Kondamuri and Sophia Edelstein who met as undergraduate students at Stanford University. Through an expanding selection of patented styles including limited edition drops and licensed designs, Pair Eyewear is creating a new way for adults and kids to experience and buy glasses. Since inception, the brand has developed a family of patents around customizable technology, further pushing innovation in an outdated industry. Additional patents are expected in 2025. The Van Gogh collection is the latest addition to the brand's art-inspired portfolio, joining The Met x Pair Eyewear collection unveiled earlier this year. The launch follows the brand’s announcement earlier this year that they have expanded the Pair Eyewear direct-to-consumer business to the UK and Australia and opened its second manufacturing facility in Irvine, CA. Owning their manufacturing processes end-to-end allows Pair Eyewear to manufacture in a far more efficient and cost-effective way, which translates to more affordability, access for the customer, higher quality of product and expedited shipping times. For more information please visit paireyewear.com and to shop the collection online please visit https://paireyewear.com/top-frames/van-gogh.
For more information on licensing opportunities with Van Gogh Museum, visit https://imglicensing.com/brands/van-gogh-museum/.