A First-of-Its-Kind Family Experience in the Region
Kids Entertainment For Transport by Tour Buses L.L.C announced its official collaboration with Hasbro, the global play and entertainment company and owner of the beloved Peppa brand, to launch the Peppa Dubai Tour. Facilitated by IMG Licensing, this collaboration delivers the first licensed themed bus tour of its kind in the GCC Region.
Set to delight children and families from around the world, Peppa Dubai Tour is an immersive, up to 75-minute city sightseeing experience that combines storytelling, onboard entertainment, and family-friendly dining aboard a fully customized Peppa themed bus. Licensed by Hasbro and operated by Kids Entertainment, the tour takes passengers through Dubai’s most iconic landmarks with playful narration designed exclusively for this journey, featuring music, interactive games, and surprise giveaways.
“We are thrilled to partner with Hasbro to bring this imaginative and joyful concept to life in Dubai,” said Dr. Maria Frangieh, COO at Kids Entertainment. “This tour is more than a ride; it’s an interactive, memory-making experience that allows families to explore the city in a new and exciting way.”
Operating four days a week, Thursday to Sunday at 11:00 AM and 2:00 PM, the bus features 9 tables with a total capacity of 36 guests. Tickets include selected food and beverages served on board, a narrated route crafted with both educational and entertainment value in mind, exclusive Peppa animations showcasing Dubai, and Peppa-themed moments throughout the journey.
Dubai Mall Zabeel Parking (Bus Section) serves as the official pick-up and drop-off point, positioning the tour at the heart of Dubai’s tourist and retail hub.
The Peppa Dubai Tour marks Kids Entertainment’s first major project, reinforcing the company’s mission to create original, high-quality entertainment concepts for children and families across the UAE and beyond. With more exciting experiences already in development, Kids Entertainment aims to become the region’s leading innovator in family tourism and themed attractions. This partnership with Hasbro reflects the continued global expansion of the Peppa brand and its growing footprint in immersive entertainment formats.
For media inquiries, interviews, or collaboration opportunities, please contact: Media Contact: Kids Entertainment hello@kidsentertainment.ae | 800 PEPPA kidsentertainment.ae
For more information on licensing opportunities with Peppa Pig, visit https://imglicensing.com/brands/peppa-pig/