Partnership aims to further grow the brand’s apparel and accessory offering and expand into bags, leather goods, comfort-focused furnishings and more.
Skechers, a global leader in lifestyle and performance footwear, has appointed IMG Licensing as its exclusive licensing agency for consumer products across Europe, including the UK. Under this new multi-year agreement, the agency will work with Skechers to strategically extend the brand into a wide range of categories promoting a more comfortable, active lifestyle—targeting both adults and children.
The partnership with IMG Licensing will build on its successful apparel and lifestyle accessory offering, and support brand expansion into categories that resonate with Skechers’ diverse consumer base—including swimwear, sleepwear, underwear, outerwear, workwear and children’s apparel; bags and backpacks; small leather goods; comfort-focused furnishings, and more.
“The demand across Europe for Skechers is stronger than ever. The time is right to offer additional branded categories,” said Michael Greenberg, president of Skechers. “IMG’s leadership and deep expertise managing sport and lifestyle brands make it the ideal partner as we launch new merchandise that reflect our commitment to style, comfort, quality and value for every consumer.”
Bruno Maglione, President, IMG Licensing, added, “Skechers is a globally recognized, powerhouse brand synonymous with comfort, fit, and versatility. We’re thrilled to partner with Skechers and look forward to securing strategic licensing partnerships that translate these brand values into complementary lifestyle categories — from kidswear and bags to underwear and beyond — while deepening Skechers’ connection with its European audience.”
For more information on licensing opportunities with Skechers, visit Skechers | IMG.