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HUF Explores the World of Goodyear and its Archives with a Racing-inspired Collaboration

Since 1898, Goodyear has become a household name in tire manufacturing. The company’s world-famous Goodyear Blimp and Goodyear Wingfoot logo have become two of the most recognized advertising icons in the industry. Coming this spring, HUF dives into Goodyear’s rich visual history to create the HUF x Goodyear collection.

Taking cues from Goodyear's rich racing heritage and the seminal Blimp and Wingfoot motifs, the range features stand out pieces including the Touring Satin Jacket, Circuit Rayon Woven Top, Final Lap Football Jersey, Touring Track pant, graphic tees and an array of accessories. Executed with HUF's signature spin, HUF x Goodyear offers a modern take on motorsport heritage with bold graphics, considered design and unexpected twists.

The HUF x Goodyear collaboration has launched on March 23, 2023 on HUF’s website, HUF flagship stores and select retailers.

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