The Debut Collab Blends RSVLTS' Signature Style and Designs with Guy Fieri’s Unmistakable Personality and Creativity.
RSVLTS (Roosevelts), the one-of-a-kind apparel brand known for turning pop culture into wearable fashion, is taking everyone on a one-way trip to Flavortown with its first-ever collaboration with culinary icon and TV personality, Guy Fieri. The Guy Fieri x RSVLTS collab is officially live, and it’s everything you’d expect from a partnership with the Mayor of Flavortown—wild, bold, and totally outta bounds.
The partnership was facilitated by Flavortown’s licensing agency IMG Licensing.
Built on RSVLTS’ signature KUNUFLEX™ material—known for its soft, stretchy, and breathable performance—this collection features a full spread of apparel and accessories art directed by Guy himself. Designs like “Mas Santo,” “Mayor of Flavortown,” “The Fieri,” “Knuckle Sandwich,” “Love, Peace & Taco Grease,” “Rollin’ Out,” and “Flame Grillin’” serve up delicious doses of personality and nostalgia, whether you're firing up the grill or hitting the streets.
"RSVLTS has been a go-to brand for me on and off camera for a while now,” said Guy Fieri. “So with this collab, I’m stoked to bring some flavor to your wardrobe with our new Flavortown collection. Flavor isn’t just in the kitchen…it’s a lifestyle!"
The debut capsule features a wide array of styles and formats, including short-sleeve button-down shirts, a western-inspired roper shirt, a variety of hats, and a can’t miss ultimate grilling apron. Every piece reflects Guy’s larger-than-life energy, bold personality, and unmistakable sense of style.
"This collab has been a dream since day one. Back when RSVLTS was just getting started, we always talked about how incredible it would be to do a collection with Guy Fieri, to get to that level of partnership with one of the biggest personalities in entertainment," says RSVLTS co-founder John Tramutolo. "His energy and creativity align perfectly with RSVLTS and where we’ve always wanted to go as a brand. To bring this to life has been surreal—and the result is something our team has been incredibly proud of to work together directly with Guy."
The Guy Fieri x RSVLTS is available now online at RSVLTS.com, with select items also available in-store at the Downtown Flavortown in Pigeon Forge, TN, which features a full collection of Flavortown merch while supplies last.
Click the following link to read more about the collab on RSVLTS Field Notes brand blog.
For more information on licensing opportunities with Flavortown, visit https://imglicensing.com/brands/flavortown/.