New Men’s and Women’s Range Offers an Authentic Look and Feel Inspired by British Sports Heritage
LONDON (19 April 2021) – British heritage sports brand Gola and the European division of Global Brands Group Holding Limited (“Global Brands” or the “Group”; SEHK Stock Code: 787), today announced an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a deal brokered by IMG.
The line will be available for purchase across Europe and Russia in selected fashion and department stores beginning in February 2022, and will include T-shirts, sweatshirts, tracksuits and jackets. Gola plans to later extend the collection to include kids’ apparel, accessories, socks, sleepwear and underwear.
“Gola is an iconic, beloved British brand that has built its reputation over 115 years,” said Eno Polo, President of Europe for Global Brands. “We’re thrilled to be partnering with the brand and leveraging our expertise and resources throughout Europe at every stage of development, from concept and design right through to sourcing, manufacturing, distribution and marketing. This new collection stays true to Gola’s origins as a heritage sports brand, while offering contemporary authenticity and wearability.”
Founded in 1905, Gola is an internationally recognised lifestyle brand renowned for its quintessentially British roots, personality and strong sporting heritage. The new apparel collection will celebrate this by merging original Gola styles with contemporary designs and the latest trends.
“Our customers expect the best combination of quality, heritage and on-trend design and this new apparel collection delivers all of that,” said Gola’s Managing Director, Tony Evans. “We’re extremely pleased to be partnering with Global Brands to launch this new range that builds on our sportswear pedigree with up-to-date styles that will appeal to both new and existing Gola fans.”
Natalie Horne, Associate Vice President of Licensing at IMG, added, “We are really excited about this collaboration between Gola and Global Brands, and to be combining Gola’s unique style with the latest fashion trends for the brand’s first European-wide apparel collection. We have no doubt the new collection will be very popular.”
Born in a small factory in England on 22nd May 1905, Gola holds a treasured place in British sporting history having been associated with some of the biggest names in sport from the worlds of football, rugby, tennis, athletics and boxing. Gola's unique and fascinating story has seen the brand conquer various trials and tribulations to become the number one British sportswear brand of the day in the ‘60s and ‘70s.
Today, Gola’s quintessentially British personality and vast sporting heritage are creatively combined with today’s key fashion looks. This ethos has paved the way for many successful collections, cementing Gola's reputation for offering genuine styled merchandise to those who choose not to follow the crowd.