Gap and De Rigo announced the launch of their first collection of Gap-branded eyewear through their partnership, delivering a versatile, high-quality line of sunglasses and optical wear for adults, juniors, and kids.
Founded in San Francisco in 1969, Gap is a leading casual lifestyle brand in the U.S. offering timeless essentials for every occasion. As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means to be your true self today. Gap and De Rigo have partnered together to encourage individuals to embrace their sense of style and their power of self-expression through the new Gap eyewear line.
Created in a deal facilitated by IMG, the Gap-branded eyewear collection offers elevated and well-made styles that celebrate the individuality of each customer. The collection will launch with a large selection of sun and optical eyewear for adults, juniors, and kids, ranging from classic frames with clean lines to more fashion-forward frames in optimistic, bold colors. The launch collection includes three capsules: Lifestyle, Elevated Essentials, and Optimistic Color. Additionally, each pair of Gap-branded glasses comes with a hard-shell case and cleaning cloth or drawstring pouch, made from recycled materials.
Available in the U.S. from July 2022, the new line will be available on De Rigo’s official website for De Rigo customers, with prices ranging from $69.99 to $120.
The Collection:
Model SGP003: Available in iconic Gap Navy, Black and Havana, these timeless frames are part of the Elevated Essentials line in the Gap collection. This classic design is made of a combination of high-quality acetate and stainless steel, with adjustable nose pads for added comfort. The classic style of this unisex frame features the iconic Gap logo on the temple tip and three rivets to represent the logo letters Gap.
Model SGP006: For the person who is creative, and stylish, Gap offers these sunglasses as part of the Optimistic Colors collection. The masculine design is iconic and confident with a square shape, bold metal bridge, and top bar design. Made of a combination of high-quality acetate and stainless-steel metal, this colorful design embodies Gap’s timeless style. This design is available in Navy Havana, Black, and Havana. The stainless-steel Gap logo badge on the temple head completes the masculine look of these bold sunglasses.
Model SGP009: The cheerful round shape of these frames sets a fun fashionable tone. Available in Black, Havana, and a Navy and White, these frames are also part of Gap’s Optimistic Color pillar. Made of high-quality acetate, these bold frames are perfect for the woman who wants to look effortlessly chic. Acetate nose pads offer comfort and support. The Gap logo is represented on the inside of the temple and the three distinct dots that symbolize the letters G.A.P are on the outside of the temple.
Model VGP004: This striking rectangular design shape of this frame, makes a timeless and cosmopolitan statement. Comprised of a double bar design, these frames are part of the Gap’s Elevated Essentials line. Made of high-quality acetate, these frames are available in Navy, Havana, Black, and Gray. The iconic Gap logo on the temple head and rivets on the front-end piece proudly announce the Gap brand. This model also features acetate nose pads made for comfort and support. The spring hinges provide additional durability and comfort.
Model VGP203: These playful frames are part of Gap’s Optical Kid’s collection. This model features polka-dots along with the temple in Gap’s Optimistic Colors line. Made of high-quality translucent acetate, this model comes in Blue, Crystal, and Pink. Featuring the iconic Gap logo on the temple head, and a unique temple tip that can be found throughout the Gap collection, these durable frames also offer spring hinges for flexibility.
For more information on licensing opportunities with Gap, visit https://imglicensing.com/brands/gap/.