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France Rugby Names New Era As Their Official Headwear Licensee

France Rugby has announced New Era, global leader in lifestyle and sports headwear, as its official headwear licensee, in a multi-year deal brokered by IMG.

The first collection kicking off the partnership features France Rugby’s iconic blue, white, and red logo across five pieces of merchandise. The new line includes the 9FORTY Adjustable, 9FIFTY Snapback and Trucker styles, as well as two beanie models - the Jake Beanie and the Engineered Cuff Beanie.

The 2022/23 collection is available now at and Further styles will launch later in the year.

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