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Florence by Mills ranked No.1 in THREE end of year surveys.

Hottest Beauty

Brands, Ranked

To get to know 2022’s hottest new beauty brands, we explored the 100 most searched beauty brands in the world, ranking them on: Instagram followers, Instagram engagement, Instagram mentions, Google searches and change in searches.

This year, the world has made a switch, preferring sustainable, natural ingredients in their products. Our new top 10 beauty brands are:


Florence By Mills has taken the beauty world by storm this year, soaring to the top spot for its impressive Instagram engagement. The brand has seen a huge increase in Google searches and Instagram followers since our 2021 edition of the index. Created by none other than Stranger Things star, Millie Bobby Brown, the brand is likely to stay in first place for a long time.

Article origin and credit: The Cosmetify Index

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