Longarone, 27 April 2021 – De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil.
Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering timeless, versatile essentials for every occasion.
The agreement with De Rigo, brokered by IMG, marks a significant step in the evolution of Gap's lifestyle concept through eyewear with a collection for men, women and children. The collection will reflect Gap’s values of producing elevated, well-made and responsibly produced products that define the brand and its seasonal offerings.
The first Gap eyewear collection is scheduled to be launched in 2022 and will be distributed through De Rigo's sales network and in select Gap specialty stores.
"We are excited and proud to announce our new partnership with Gap. With an en-vogue product offering at an affordable price that appeals across the board to consumers of different ages, Gap fits perfectly into our portfolio and represents an important step for De Rigo in its development plan in the Americas", commented Michele Aracri, Managing Director of De Rigo Vision.
“Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, SVP of Gap Inc. Strategic Alliances & Licensing, Franchise, Global Real Estate, Store Development.
About De Rigo
De Rigo is at the helm of a Group renowned the world over as a leader in the design, production and distribution of high-end prescription frames and sunglasses. The Group is one of the most important players in the optical field thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group’s products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 17 companies and over 100 independent distributors. Today, the Group is present in all of the world’s most important markets with its own brands Lozza, Police and Sting and licenses Blumarine, Carolina Herrera, Chopard, Diff Eyewear, Escada, Fila, Furla, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Tous, Trussardi, TUMI, Victor Hugo, Zadig&Voltaire. www.derigo.com
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Banana Republic, Athleta and Intermix brands. For more information, please visit www.gapinc.com