The Smugglers Go Underground
Popular Australian swimwear brand Budgy Smuggler has partnered with Transport for London (TfL) for a new London Underground-themed collection, in a deal facilitated by TfL’s global licensing agency IMG.
Inspired by the London Underground’s iconic moquette designs, the collection includes three swim trunks featuring signature patterns from the Northern, District, and Victoria lines.
The collection is available exclusively at Budgy Smuggler’s website with prices starting from £39.99.
From its humble beginnings in an Australian backyard nearly twenty years ago, Budgy Smuggler has rapidly grown into a well-loved international brand, celebrated for its fun-loving messaging, whimsical patterns, and high-quality products.
Adam Linforth, Budgy Smuggler’s Chief Smuggler, says “Coming across from the shores of Sydney, Australia, we first set up Budgy Smuggler UK back in 2016 and have been embraced by a number of different UK communities since then, which we’re very thankful for! And now we’re so excited to link up with an iconic part of the London lifestyle and culture in TfL.
We all get the Tube to work everyday, so we jumped at the chance to join the brands and create something special for the UK Summer that is both iconically Australian and also iconically British; the TfL x Budgy Smuggler Collection!”
For more information on licensing opportunities with TfL, visit https://imglicensing.com/clients/tfl/