We are thrilled to celebrate the outstanding success of our clients, whose groundbreaking work has been recognized among the "Best Ads of 2025". Securing the top three spots is a testament to their cultural resonance and affinity, we are proud and honored to act as trusted stewards in delivering more to their fans through licensing.
1. McDonald’s | “Take a Trip Through McDonaldland” by Wieden+Kennedy New York
In one of its biggest marketing efforts of the year, McDonald’s revived McDonaldland, a fantasy realm where hamburgers sprout from the ground, apple pies grow on trees, and beloved characters like Ronald McDonald, Grimace, and the Hamburglar hang out.
After being absent from the brand’s advertising for 22 years, McDonaldland took a new shape both digitally and IRL to mix nostalgia with modern marketing techniques. McDonald’s and Wieden+Kennedy approached the revival like a tourism campaign, with an impressive level of detail and craft that welcomed a new generation into the magical world.
For more information on licensing opportunities with McDonald's, visit https://imglicensing.com/brands/mcdonalds/.
2. Apple TV-Severance | “The Cube” by Kamp Grizzly
Apple TV elevated experiential marketing to performance art to promote the new season of its hit show Severance. One January afternoon in New York’s Grand Central Terminal, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They went about their mundane office tasks while commuters hurried past, creating an eerily dystopian scene that stopped passersby in their tracks. The stunt went viral and demonstrated the power of immersing fans in entertainment off screen.
For more information on licensing opportunities with Severance, visit https://imglicensing.com/brands/severance/.
3. Gap | “Katseye – Fall 2025” by Invisible Dynamics
Gap has been on a comeback tour, reviving its classic dance ads from the 1990s and early 2000s with a new generation of stars. Perhaps its most popular stop on that tour has been its Fall campaign starring global girl group Katseye, who wear low-rise denim and perform a remix of Kelis’ 2003 hit song “Milkshake.” The ad was a viral hit. Interestingly, it also came just weeks after American Eagle’s rival denim campaign with Sydney Sweeney, which sparked backlash. Gap showed how to actually make a denim ad that resonates with Gen Z.
For more information on licensing opportunities with Gap, visit https://imglicensing.com/brands/gap/.
See the full list here: Article Source.