GEICO has a history of working with famous film and TV characters and were looking for another popular animation property to get their message across about making insurance easier by bundling home and car insurance together. Destroying pots and disturbing the neighbours, the feathered foes needed to be seen causing havoc in someone’s back garden to help show how GEICO makes insurance easy.
The 30-second film premiered during the widely viewed 2021 Macy’s Thanksgiving Day parade – reaching a total of 25.4 million viewers. The parade has been described by NBC as their ‘Super Bowl for family viewing’ so it was a perfect pairing for GEICO and Angry Birds. GEICO Angry Birds Ad