The Yankees slugger becomes the first active MLB player on a Big League Chew pouch.
Aaron Judge just joined a very exclusive club, one that does not include Babe Ruth, Lou Gehrig or Barry Bonds.
The Yankees slugger is now the first active Major League Baseball player ever featured on a Big League Chew pouch, the shredded gum that’s been stuffed in back pockets of Little Leaguers since 1980. Judge appears on limited-edition Grand Slam Grape pouches hitting select retailers and the Big League Chew website this month.
For Judge, it’s more than just a marketing move. It’s personal.
“Big League Chew has always been more than gum — it’s a part of the game,” Judge told Candy and Snack Today. “I chewed it as a kid, and now being on the pouch is surreal. It’s a full-circle moment and an honor.”
It’s also a fundraiser. A portion of the proceeds will benefit the Aaron Judge All Rise Foundation, which supports youth programs focused on leadership, character development, and community involvement. The foundation’s logo will be prominently featured on the packaging—a detail Judge says makes the moment even sweeter.
Brian Bailey, managing partner of Big League Chew, praised Judge’s integrity and generosity and said he was a natural match for the brand’s legacy.
“Aaron Judge is a modern icon of the game,” Bailey said. “He brings the same sense of fun, authenticity, and wow-factor to the game that Big League Chew has always stood for.”
The face of the Yankees and one of baseball’s biggest stars since bursting onto the scene in 2017, Judge is a two-time MVP and four-time Silver Slugger. Judge is leading the league in OPS, slugging .354 with 30 homers and 67 RBIs in 2025 and carrying the Yankees’ lineup again.
For more information on licensing opportunities with Big League Chew, visit https://imglicensing.com/brands/big-league-chew/