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Created in 1977, the World's Strongest Man has become the premier event in strength athletics. For nearly 30 years, the strongest men on the planet have come together in a series of unique and amazing tests of strength to determine the World's Strongest Man.

World's Strongest Man has become an immediately recognisable television franchise, enjoying an international appeal to rival most athletic events. The franchise is currently aired to an estimated worldwide audience in excess of 200 Million.

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