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The Van Gogh Museum® houses the world’s largest collection of Vincent van Gogh’s paintings, drawings and letters and is the leading international knowledge institute for Van Gogh's cultural heritage. The museum’s collection, complemented by years of scientific research into the work of Van Gogh and his contemporaries, offers an unparalleled insight into the artist’s life and work in the context of his time. Each year, the Van Gogh Museum in Amsterdam attracts visitors from around the globe and reaches millions more through social media and its website. With an engaging base of over 2 million followers on Instagram, we are proud to connect many fans with Vincent’s art and life story.

‘That which is done with love is well done’

Vincent van Gogh on 3 April 1878.

It is our mission to inspire a diverse audience with the life and work of Vincent van Gogh.

The Van Gogh Museum is always seeking new, unique approaches to making the work of Vincent van Gogh accessible to a wide audience.

The licensing program lives under the museum’s trademark, helping promote the product’s authenticity and recognition through an official partnership with Van Gogh Museum. Additionally, Van Gogh Museum, a non-profit organization, has a charitable angle that appeals to many people. Leveraging the expertise and credibility of the Van Gogh Museum, licensees receive robust style guides, access to a high-resolution imagery of art, letters, sketches and archives, content and context behind artwork, to build on the storytelling aspect and support licensee’s efforts.

Let’s explore the world of Vincent van Gogh together and create something truly beautiful, to enrich and inspire people all over the world!

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