The RAYOVAC® brand has spent over 110 years thinking about batteries so you can think about them less. That’s why when you purchase RAYOVAC®, you’re getting a battery that’s backed by three key promises: A Powerful Product, A Fair Price and An American Commitment.
Rayovac has established itself as the #1 Value Brand in the World, with 88% brand awareness in key markets. Rayovac is the smarter choice for consumers, offering premium performance at an affordable price. Rayovac consumer products will build on this brand positioning, offering branded solutions in key power & light categories – targeting Rayovac’s budget managing consumer. Rayovac – Just as Good. Only Better.”
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