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Truck owners expect a lot from their vehicles, always pushing the limits, always ready to lend a hand. To meet their expectations, Ram separated from Dodge in 2009 to focus solely on pickup trucks and commercial vehicles. The brand’s goal is, and always will be, to build the best trucks in the industry and to provide our consumers with everything they need to get the job done right.

Ram products are endowed with the same spirit and the same values as that of the core lineup of trucks, and they aim to fulfill the same promise: 'TO MEET THE NEEDS OF OUR CONSUMERS, ENABLING THEM TO ACCOMPLISH ANY TASK'. The iconic Ram’s head logo, vehicle badges and Built to Serve tagline can be found on products that fit the Ram lifestyle – Hunting/Fishing, Western, Equestrian gear and apparel as well has RV/Tailgating, Home and Garage gear.

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