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The rules are simple. Place a wiry 150-pound cowboy on the back of a hulking, snorting temperamental 2,000 pound bull and see if he can ride the beast for an eternal eight seconds with only one hand strapped to the bull's massive backside.

More than 300 bull riding events per year on the elite tour and PBR International circuits (PBR Australia, PBR Brazil, PBR Canada and PBR Mexico). The ultimate goal for PBR athletes each year is to qualify for the prestigious PBR World Finals in Las Vegas where the coveted title of PBR World Champion is decided. The PBR attracts over 1.5 million live event attendees each year.

Professional bull riding is a fierce, rough, and grueling sport with roots deeply embedded in American culture. It's America's original extreme sport: a captivating, adrenaline charged event with an all-star cast of the greatest bull riders and bucking bulls in the world.

Black and Blue Fragrance Collection

Black and Blue Fragrance Collection

PBR Fragrance Collection

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PBR Snack Range

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Brave the Bull Inflation

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