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PJ Masks is the original superhero show for pre-schoolers. Catboy, Owlette and Gekko live an amazing and adventurous life in the nighttime world – but they are also real kids whose characters resonate with children and allow them to believe that they too can be superheroes.

This pre-school phenomenon brand extends across all things ‘show to shelf’. From basics and nightwear in fashion category to bedding and homewares, through healthy food and beverage and all kids of toys and back to school merchandise, PJ Masks continues to inspire kids to play and be heroes. The brand is also very popular for retail activations, mall experiences and live events where kids can engage with the characters and get inspired to learn new things. One of the recent successful collaboration examples is Dubai Fitness Challenge where videos were created to encourage kids to work out and stay healthy.

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