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PEPSI® is a beloved symbol of refreshment and is one of the world's most powerful brands. Throughout its long history, Pepsi has created iconic moments in pop culture through its deep connections with sports, music and entertainment. Pepsi enjoys record high affinity and 98% brand awareness.
Pepsi is a cool, alternative brand and all about energy which appeals to millennials. They tend to over deliver in terms of creative assets and have put together an extensive style guides including imagery, inspiration and logos.
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