Pepsi is a symbol of not only global refreshment, but a cultural force to be reckoned with. Throughout its long history, Pepsi has not followed trends. It has literally elevated and at times even created moments that became iconic touchstones of cultures. Pepsi is one of the world’s most powerful brands. Strongly tied to sports, music, and entertainment. Pepsi enjoys record high affinity with 98% global brand awareness

Its mission is to inspire people to live exciting and stimulating lives by unlocking the excitement of the moment.