Founded in 1894, Manchester City has been the most successful English football team in recent seasons – winning three of the last four Premier League titles. This success has been mirrored off the pitch, as the club is recognised as the fastest growing major football club since 2011. Manchester City is one of ten football clubs globally that makes up the City Football Group, the most prestigous club-led sports organisation in the world. In 2021, Manchester City were named as the most innovative sports team globally by Sports Innovation Lab.
Alongside the iconic crest, Manchester City provides licensees with regularly updated brand asset extension packs and winner’s style guides to be used creatively on products. Player imagery and signatures can be used within a club context, and the club is willing to allow creative flexibility for licensees to produce designs which are locally relevant.
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