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Lancia is one of the leading interpreters of renowned Italian style and is a symbol of elegance in the automotive world.

Its sophisticated lines and timeless beauty contributed to its success from 1906 onwards, making it one of Italy’s oldest and most prestigious automotive brands. The company has a rich and important tradition in the competitive car-racing world with a committed fan-base revealing a powerful yet elegant core.

The brand is known for its strong rallying heritage and technical innovations. Lancia still holds more Manufacturer’s Championships than any other brand in the World Rally Championship®.

Currently, the brand’s best-selling car is the Lancia Ypsilon, released in 1995 and now in its third generation. It is an icon of style, rich in details. It is marketed as a beauty icon whilst emphasising its strengths and femininity. The Brand has just launched a ten-year strategic plan which will see three new models, one every two years, starting from 2024.

LANCIA’s DNA can be deciphered in its dual storytelling:

Rally and Racing Heritage. Through its indisputable brands and iconic models that have marked history: Fulvia, Stratos, S4, 037 and the Lancia Delta Integrale HF, they have set the standards of style in the car industry and are now symbols of sophistication.

Contemporary eco-chic: the iconic Ypsilon model is driven by elegance and aimed at the female world. Stylish, Italian, trendsetting and, albeit small, daring.

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