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Established in 2007 under the creative direction of Tokyo- and Los Angeles-based design teams, Joyrich delivers a unique international perspective that unites the casual vibes of LA with the rich, forward-thinking energy of Tokyo street fashion.

Each Joyrich collection is crafted with a “retro-future” flair – a culmination of styles inspired by art, music, and icons from pop culture. Retro graphics on effortlessly cool silhouettes have become a Joyrich trademark, garnering the attention of artists, musicians, and tastemakers worldwide.

Joyrich x Ka Xiaoxi

Joyrich x Ka Xiaoxi

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Joyrich x The Simpsons

Joyrich x Betty Boop

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