Jolt Cola was first launched in 1985, with the tagline, “All the Sugar, and Twice the Caffeine” – making a big splash in the beverage market at the time. Within a few months, Jolt Cola was distributed nationally and consumers got to taste America’s first energy drink. Jolt also became a colt phenomenon. Fast forward to the early 2000’s and today, Jolt has transitioned to new management and opportunities. And after a brief discontinuation, Jolt was re-released in its original form – launching nationally at 15,000 Dollar General stores. Now owned by Boylan Bottling Co., the opportunity exists to build on this initial success and relaunch it in a more significant way with the right expert partner.
Jolt is an iconic brand of the 80’s with a nostalgic factor that resonates with today’s young adults and millennials. It’s re-release into the market in 2018, quickly created a national frenzy proving that demand still very much exists for the brand and this profile of beverage. There is now a unique opportunity to license / work with this brand in a variety of consumable categories and beverage formats – including Soft Drinks, Hard Beverages, Energy Drinks, Powdered Beverage, and Frozen. Other consumer product categories available for licensing include apparel, accessories and lifestyle.
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