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Gola has grown from its humble beginnings in 1905 to become an internationally recognised brand. Today, Gola has customers across the globe and is renowned for its quintessential British design giving consumers quality lifestyle collections whilst remaining true to its roots.

IMG works with Gola to extend the brand outside of its core footwear category, into a meaningful cross category authentic lifestyle licensing programme. Heritage and lifestyle fashion apparel will be the main driving force for the programme, but other categories will include accessories, headwear and personal care.

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