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Since its creation in 1957 the “500” has been a symbol of “Made in Italy” ingenuity, design ethos and charm. The ultimate “city car”, the Fiat 500 succeeds at being chic and fashionable as well as practical, functional, eco-friendly and accessible to all. As such it corresponds perfectly to the values and motivations of millennials and Generation Z urbanites. Not surprisingly the iconic model’s relaunch in 2007 has been a smashing worldwide success winning over 40 major design awards and celebrated at New York’s Museum of Modern Art.

With an illustrious past, a dynamic present and exciting future, “500” is the brand for those seeking a fusion of fashion and function delivered at an accessible price and a promise of “La Dolce Vita”.

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