Corona originated in Mexico in 1925 when it was first brewed by the country’s largest brewery, Group Modelo. In the 1920’s US prohibition led to many Americans travelling across to Mexico to drink and party. Corona’s quality and flavour has been enjoyed ever since. Today, it is internationally renowned and sold in over 180 countries. For Corona, it’s all about enjoying the simple pleasures of nature with the ones they love. For them, This Is Living.
Corona leads by example to create a better world through the health of our oceans. Corona has led the way in removing plastic from its packaging and using renewable energy sources to brew its beer. Corona licensed products need to reflect the brands position on sustainability and environmental consciousness, as well as the brand’s authentic, effortless and aspirational values.
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