Budweiser's long and storied history as "The King of Beers" is deep rooted in American culture, and has since grown to become one of the largest beer brands in the world. The American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brew masters. Budweiser is a medium-bodied, flavourful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavour and refreshment.
Budweiser, The King of Beers, is a high energy brand build for epic nights out. From unforgettable music events, to the biggest sporting rivalries in the world. Budweiser is here to celebrate all that life has to offer. Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup™ for over 25 years and the official beer partner of the Premier League, across 5 continents and more than 20 countries in a multi-year partnership.
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