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The largest of Her Majesty’s Armed Forces with over 108,000 troops from both the regulars and reserves, the British Army is globally respected for its resilience, courage, discipline and loyalty. Performing both security and ceremonial duties the British Army presents a powerful brand with heritage, tradition and continuing relevance in the UK and abroad.

Recognisable images such as the changing of the guard at Buckingham Palace and magnificent exhibitions by the Household Divison are just a few of the proud traditions that enhance the brand. The British Army brand insignia is a guarantee of “fit for purpose” functionality, durability and reliability on appropriate products.

British Army x Hackett

British Army x Hackett

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British Army x Bremont

British Army x Royal Enfield

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