Since late 1990’s, Banana Republic tells a story of human imagination, curiosity and creativity. It is a story about American Look and Imagined Worlds, a fictional and mythical territory that is part of folklore and adventurer’s dreams.
When you think of Banana Republic, you think of pragmatism and resourcefulness, build in with comfort, layering in structured and generous silhouettes. The brand that provides a freedom of movement, uptown polish and downtown irreverence. The brand offers separates in sportswear mixed with street in menswear and womenswear, playing with different looks - safari with tuxedos, pajama pants with formalwear, vintage with tailoring, suits with sneakers, traveler pants with everything, paired with timeless travel accessories.
Banana Republic’s instantly recognizable logo, will accompany seasonal palette’s and trend direction directly from the Banana Republic design team. The brand will encourage a life in motion through the use of luxury feeling, natural fabrications to create beautifully versatile and contemporary product that will fall in-line with their apparel collections. Banana Republic consumers are looking for sustainable, high-performing, forever quality, timeless style with purposeful design.
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