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Founded in Bologna by Carlo Abarth in 1949, the iconic Abarth brand began life as an independent car manufacturer producing sports and racing cars including in such specialty areas as hill climbing and rally races.

The company was acquired by Fiat in 1971 and continued its specialty in racing and sports performance but applying these to Fiat models such as the Fiat 124 and Lancia Beta Montecarlo winning many races and championships for the parent company’s vehicles.

Today Abarth tuning kits, parts and model versions inject power and adrenaline to select cars from the Fiat portfolio of vehicles. The brand, with its distinctive scorpion logo has particularly loyal fans – known as “Abarthisti” – who know that anything carrying the Mark of the Scorpion will deliver enhanced power, performance and a racing soul.

Abarth x Tag Heur

Abarth x Tag Heur

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Abarth x Tag Heur

Abarth Leather Collection

Abarth Apparel Collection

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