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Mountain Dew is something many people can relate to; with passionate fans all over the world. It’s always new and classic, all at the same time—and its authenticity shines through.

The Dew brand champions innovation on every level. It takes risks, and empowers drinkers to master the art of trying new things. Dew has always been on the leading edge of emerging culture, turning fresh ideas into inclusive opportunities—this is a nation of like-minded individuals, after all—and exaggerating the gratification of every experience. When Dew is on hand, it means good times are going to be had by all.

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