Vera Bradley
Founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982, Vera Bradley began as an instinct fueled by optimism, passion, and bold self-expression. The two friends imagined a more colorful, beautiful world – specifically, a more beautiful world of bags and travel accessories.
The iconic American handbag, luggage, and lifestyle brand, based in Fort Wayne, Indiana, has captivated hearts for over 40 years with its bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
Today, with over 127 branded stores across the US and Canada, Vera Bradley is known for its innovative designs, iconic patterns, and brilliant colors that are made for women who choose to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you because Vera Bradley is you, and you are your own muse.
Vera Bradley’s mission is to unlock joy and ignite conversations through uplifting color and artistry. The brand continues to resonate with women of all generations and through licensing, we will extend the brand through additional fashion apparel, accessories, home, and gift categories.
Vera Bradley X Reduce
Vera Bradley X Reduce brings joy to every journey - sip in style, wherever you go. Available exclusively at TARGET.
Vera Bradley Bedding Collection
Vera Bradley bedding lands at Sam’s Club and retailer’s ecommerce for the first time.
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Vera Bradley X Anthropologie
Modern Nostalgia with an artful spirit created exclusively for Anthropologie by Vera Bradley.
Vera Bradley Sleepwear
Vera Bradley Sleepwear has been launched at Costco for the first time.
Vera Bradley Brand Video
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Li & Fung Expands Vera Bradley Into Apparel With Holiday 2026 Launch
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- Vera Bradley
Reduce Drinkware and Vera Bradley Debut Limited‑Edition Collection at Target
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