UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers across the globe. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries.UFC has a young and diverse fan base and this is reflected in the global licensing program.
Official UFC licensees have access to a wealth of assets including current trend-led style guides and athlete IP, providing opportunities to create product around specific events or celebrate fighter achievements.
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