Headquartered in Pueblo, Colo., PBR was created in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, seeking mainstream attention and a livelihood for future generations of cowboys for the most popular discipline in rodeo, bull riding. More than 500 bull riders from around the world including the United States, Australia, Brazil, Canada and Mexico hold PBR memberships. They compete in more than 200 bull riding events each year.
For every rider, the ultimate goal is to qualify for the PBR World Finals, the richest bull riding event on the planet, with the season champion receiving the golden World Championship buckle and $1 million bonus. Collectively, PBR broadcasts reach 250MM households in more than 20 countries, and RidePass brings its growing subscriber base more than 150 rodeo and PBR events live and on-demand. On social media PBR generates more than 1.7 billion impressions, 606 million video views and 629 million video minutes viewed. PBR’s channels are recognized to have among the most fan engagement of all major sports.
PBR actively licenses its official trademarks, teams, bulls, riders and other intellectual property to develop consumer goods customized with avid fans and newcomers to the sport in mind. PBR’s licensing program includes more than 30 official PBR licensees with consumer products in various categories, including apparel, accessories, home goods, toys, novelties, and more. With the addition of international PBR offices, licensing opportunities have expanded into Australia, Brazil, Canada and Mexico. PBR is actively licensing its trademarks, logos and other intellectual properties in each of these countries. In response to the demand for PBR branded products, the PBR will continue to supply top-quality products to the greatest fans in the world
PBR X LEAF TRADING CARDS
Officially Licensed Professional Bull Riders – PBR Teams trading cards by Leaf. Each Leaf Metal PBR Box contains 4 Base & Parallels and 5 Autographs. All Autographs are limited to 49 copies or less! Fans can find these trading card sets at their local hobby shops or for direct purchase on shop.leaftradingcards.com
PBR X TWO SVGE
PBR and West-Australian eyewear brand TWO SVGE have teamed up to create an iconic, durable pair of sunglasses that embody the spirit of toughness and resilience, designed for everyday cowboys who never back down.
Want to license this brand?
Enquire nowProfessional Bull Riding Radio Controlled toy
PBR Campaign Video: Guts, Glory and Freedom
Highly Anticipated Campaign is a Cowboy Love Letter to American Resilience
PBR Bumpboxx
Brave the Bull Inflation
Black and Blue Fragrance Collection
Black and Blue Fragrance Collection
PBR Fragrance Collection
PBR Snack Range
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