Nikki Lund
Growing up in a family of designers and seamstresses, a California native, Nikki Lund sewed her first garment when she was six. Today, Nikki is both an accomplished designer and musician. She launched her first collection in 2005, after her design training at Jill Stuart. Nikki is the celebrity stylist, designer, and singer - known for working with some of today’s biggest stars in fashion, music and cinema, such as Miley Cyrus, Carrie Underwood, Kelly Clarkson, Demi Lovato, Brandy, Brad Paisley, Blake Shelton, Kim Kardashian and many more.
Nikki's exceptional talent and dedication as a designer and musician have not only captivated audiences but also propelled her into the limelight, resulting in a substantial and fervent following across various platforms. With her mesmerizing designs and captivating music, Nikki has successfully cultivated a strong social media presence, attracting a multitude who admire her unique artistic vision.
Nikki’s line’s mix of bold colors, exotic fabrics, and meticulous detailing is universally flattering and appealing to women from a multitude of age groups. Her collections have garnered interest among prominent magazines, entertainment news, and celebrities.
Consumers turn to Nikki Lund for her modern approach to dressing, providing a one-stop solution with interchangeable pieces that allow for infinite combinations. These pieces effortlessly transition from day to evening, simplifying the lives of women without sacrificing fashion.
With an impressive selection of over 200 pieces to choose from, Nikki Lund has achieved great success with her launch at Nordstrom a few years ago. Her styles have consistently sold out, demonstrating their popularity among customers. In addition to Nordstrom, Nikki Lund's collection is also available for purchase through her Direct-To-Consumer online store.
This approach has allowed us to build credibility for the brand within the fashion market and set a path forward to expand into other retailers.
Nikki's goal for the brand is to expand the ready-to-wear offering across multiple distribution channels and venture into other complementary fashion categories such as sportswear, swimwear, lingerie, footwear, handbags, belts, and jewelry.
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