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Crafted by the “First Family of Bourbon”, Jim Beam® is one of the top selling bourbons in the world. The proud family heritage still defines its operations today, now with the 7th and 8th generation of Beams still involved in the curation and production of one of the oldest trademarks in America -- a remarkable 225-year-old legacy!

Jim Beam wants people to enjoy their bourbon together which is why their product is deliberately accessible and free of pretense. Jim Beam represents all the characteristics that define America at its best: a native product borne out of ingenuity and innovation, a quality yet unpretentious offering that has developed a worldwide following, a proud heritage based on downhome values, and a welcoming spirit open to all. A spirit that brings people together, and makes them feel like they belong.

Jim Beam is a preeminent name in the spirits business lending itself to a robust licensing program inclusive of apparel, accessories, food & beverage, and more. With over 200 years of history behind its name, everything from the iconic Jim Beam bourbon barrels to its legendary logo and rosette have and will be featured prominently in this licensing program. Jim Beam is continuously looking for partners that share in the brand’s core values of pride, tradition, and a welcoming spirit.

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