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Furby is Back! Generations of kids have loved this adorably fuzzy, chatty, and curious little creature, and now today’s kids can discover the all-new Furby! This curious little creature and kindred spirit is here to remind them that they can be their hilarious, wacky, odd, perfectly imperfect selves. Because that is what makes them—and the world—a little more special.

During a time of major digital disruption in the late 90s, Furby instantly became one of the toy world's biggest and most iconic launches, with over 40 million units globally in the first three years. With realistic ear wiggles, iconic expressive eyes, and even its own language called Furbish, Furby was more than just a toy...it was a personality meant to make you believe it was alive.

Over the years, Furby has remained a unique symbol of self-expression for fans across the globe due to the immense and growing fandom that has taken Furby from just a toy to an imaginative brand and lifestyle.

©2025 Hasbro. Licensed by Hasbro

IMG represents Furby in the following countries: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, and Yemen - and can be contacted regarding consumer products and promotional licensing opportunities pertaining to those territories.

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